
People often inquire about the whole publishing process. “Should I go the traditional route or should I self publish?”
There are actually several different ways you can go about getting your work published. Below are a few examples along with the pros and cons (from my personal experience).
1. Traditional Route
You can pitch your work to some (if not all) of New York’s finest literary agents in hopes of getting picked up by a major publishing house. (Not an easy thing to accomplish.)
Pros: You’ll have a great chance of getting your work on the bookshelves of some of the worlds most popular bookstores, e.g. Barnes & Noble or Borders. Your work will be exposed to a wide range of buyers and sellers all over the world. You’ll have (in some cases) a big name, profitable company backing you, which means; you’ll sell books as a result the company’s (and their authors) good reputation. They’ll do some of the promotion for you. You won’t have to kick out the cost of publishing—the publishing house will take care of that and probably even give you an advance. In some cases they’ll even set up book signings, book tours, etc.
Cons: You may lose some creative control of your work. You may lose some of the rights to your work. If your book doesn’t do well, the publishing house will take your book out of print. Your profit will be only a small portion of the actual book sales. Once the publisher gets their cut, the distributor gets their cut, the printer gets their cut, the bookstore or online seller gets their cut, what’s left for you is not a whole lot unless you’re selling hundreds of thousands of books. Keep in mind the publisher has to make back all the money it cost them to get your book out there and then make a profit. You’ll be under a contract and until you’ve fulfilled the terms of that contract you can forget about branching out and doing your own thing.
2. POD (Print on Demand) Publisher
You can pay to publish with one of the many online Print on Demand publishing companies.
Pros: You won’t have to wait for the major publishing houses to say “yes” and offer you a contract. You retain the rights to your work (in most cases). You have complete creative control—all decisions are made by you; the cover design, formatting, page count, font size, price, trade discount, editing, etc. Your book will not go out of print.
Cons: Some people tend to shy away from self published work because most people know that anyone with a couple dollars can get a book published, which means there are a lot of poorly written, unedited, poorly produced books out there. It’s expensive—all cost are covered by you. In addition to the upfront cost, most of them will retain a part of the profit from your book sales. You get what you pay for, so if you try to take the cheapest package these types of companies offer, chances are you’ll regret it once the book is published. You are completely responsible for getting your book in the bookstores and out to the public. You will be doing ALL of your own promoting and advertising, setting up your own book release parties, book signings and interviews. They don’t help promote or sell your book, no matter what they say. Once your book is published, the rest is on you. They rip you off. If you do the research you’ll find that everything they offer, you can probably get it yourself from the same people they use for a cheaper price. For example, they’ll charge you $100 to register your book with the copyright office. But if you do it yourself and mail your book to the Library of Congress (the same place they’re going to send it to) it’ll only cost you $45. When you go with these companies you pay for convenience. They do the work so you don’t have to, but trust me, you’ll pay for it. If you don’t know what you’re doing, they will drop the ball. Their job is to get your money, not to publish a good book. So if you try to do it half assed they’re not going to try to stop you.
3. Self Publish
Start your own publishing company. Do all the work yourself.
Pros: (Same as the pros for POD Publishing.) The overall cost to publish your book will be cheaper because any services that you decide to pay someone else to do (e.g. editing, formatting, cover design, etc.) you’ll only pay for the cost of that service. There’s no middle man to jack up the price so that they can make a profit. A POD publisher’s goal is to make a profit off of every service they provide/subcontract for you. For example, a physical proof copy of your finished book (before it goes in to publication) will cost you about $30 if you get it directly from the printer. Your POD publisher will charge you about $50 for this service. So that extra $20 you pay is their profit. When a book is sold you won’t have to share a percentage of that sale with your POD Publisher, which means, you’ll get a much bigger profit. You’ll officially be a businessman/businesswoman. It gives you the opportunity to help others reach their dream by publishing their work under your company’s name and you’ll make a profit off of their work.
Cons: (Mostly the same as the cons for POD publishing except you’re not giving an outside Publisher/POD Company a percentage of every book sold.) All of the work from start to finish will be done by you.
For my first book I went with a POD publisher and I have no regrets because it worked for me. If I would have gone the traditional route I’d probably be still waiting for a literary agent to represent me and sell my work to one of the major publishing houses. If I would have decided to self publish and be my own publisher my first run out the starting gate, I’m almost positive I would have dropped the ball in various areas because it wasn’t until after publication that I actually learned “The Business” side of it all. Prior to publishing my first novel, I spent months checking out different sites, seeing what they offered, looking for the best company for me and my book. Eventually, I came across a POD publisher that seemed to offer everything I was looking for. There’s a lot that I learned after the fact, and of course I made some mistakes, and there’s definitely some things I’m going to do differently the next time around, but over all I’m happy with my decision. Now that I have a better understanding of “The Business” I’ve decided to publish my books myself from here on out.
In my opinion, if your only goal is to get your book published, see it in actual book form, and sell a few copies to family and friends, then go with one of those “We’ll publish your book for free” companies. But if you have plans of seeing your book on bookshelves, making writing your career and someday making it to the National Bestsellers list then don’t waste your time with them. If you publish with them the only place people will be able to purchase your book is on their website. Most people like to buy books from big names that they know and trust like Amazon, Barnes & Noble or Borders. So that leaves you with three choices: The traditional route (find an agent who’ll get you a book deal). In most cases this won’t happen over night so you’ve got to have patience. Pay to publish with a POD publisher. If you decide to go with a POD publisher be sure to choose a company that’s going to offer you the absolute most for your money. And lastly, self publish.
Below are a few tips that may help you once you get ready to publish your work.
Before Publication
-Do your research. Read the types of books you plan to write.
-Take your time. Doing it right is far better than doing it fast (great things have no fear of time).
-Do not give up.
-Do not be discouraged.
-Find a kick ass cover designer. Contrary to popular belief, people do judge books by their covers. In most cases the cover is more important than the story. Even if you have a great story, no one will pick your book up off the shelf if the cover doesn’t appeal to them.
-Find a kick ass editor. Nothing’s worse than a book filled with typos, incorrect grammar, misspelled words and bad punctuation. You don’t want people to put your hard work down because you failed to invest in a quality editor.
After Publication
-Don’t limit yourself to who you think your audience is—target everyone.
-Use every outlet you can to promote and sell your book, such as doing book signings, interviews, sending out e-mail blast, handing out postcards, hanging posters, or even popping your trunk in middle of a busy area and pitching your book to everyone who walks by, etc.
-And lastly, promote, promote, promote! No matter how good your story is, no one will buy it if they don’t know that it exist.
Good luck and best wishes,
Nazirah Mottenon
Author of Another Part of Me
www.nazirahmottenon.com